Press Release - SXSW Chooses TriCaster to Expand Reach of World’s Largest Film, Music and Interactive Festival
NewTek TriCaster™ has been trusted by SXSW to live-stream the conference and festival worldwide
FOR IMMEDIATE RELEASE
SAN ANTONIO, USA – March 08, 2013 – Every year, South by Southwest® (SXSW®) draws more than 200,000 people to Austin, Texas turning the capital city into the epicenter of film, music and technology during the 10-day festival. With limited space and the increasing demand for access to exclusive events, SXSW is using TriCaster – the most complete multi-camera production system on the market – to take the show live to the web and give fans unprecedented access to the hottest events. For the first time, “SXSW Live” brings music showcases, keynote speakers, convergence panels and more through the Festival’s live-stream page at http://www.SXSW.com/live.
“Fans of SXSW want more live content,” says Russ Hull, Pro Media Tech Producer with SXSW. “By using three TriCaster systems, our production team is making some of the top festival content available to our loyal community members who aren’t able to make it to Austin this year.”
Designed for mobility and scaled for small spaces, TriCaster provides rapid setup, complete live production capabilities, built-in multi-track ISO recording, and the world’s most powerful switcher effects system, enabling users to create and live stream shows with big impact from any location.
In addition, the SXSW festival is not the only organization that will be extending live events to online viewers. A range of world-renown brands that are participating in the festival will also use TriCaster to live stream, socially post and showcase their products and events:
For more information on SXSW, please go to http://www.sxsw.com.
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Clients include: New York Giants, NBA Development League, Fox News, BBC, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, TWiT.TV, USA TODAY, Department of Homeland Security (DHS), the National Aeronautics and Space Administration (NASA), and more than 80% of the U.S. Fortune 100.
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